Anno Distillers features in Lidl's British Gin Festival


Kent-based Anno Distillers is one of the 12 gins selected to appear in Lidl shops, as part of the supermarket chain's British Gin Festival.


Anno Distillers' Colour Changing Magic Gin, which has a strawberry and blueberry flavour, will hit the shelves at Lidls across England and Wales from May 27, while stocks last.


"This Colour Changing Magic Gin originally came about as a limited edition flavour at our Bluewater pop-up store," said Rob Cursons, design and content manager at Anno Distillers.


"People loved the blueberry and strawberry flavours. We decided to pitch it to Lidl as a part of their 2021 British Gin Festival and they loved it as much as us," he said.


The gin turns pink when tonic, lemonade or a similar mixer is added, due to the change in pH level.


The Colour Changing Magic Gin comes at a retail cost of £19.99.


This isn't the first time Anno Distillers has worked with Lidl before, said Cursons.


"They're great to work with as they look for interesting and unusual independent brands across the UK to put on their shelves," he acknowledged.


"People loved the blueberry and strawberry flavours"

Anno Distillers is the only Kent-based gin distillery participating in Lidl's gin festival, and joins 11 other craft distilleries from across the Britain, including Brentingby Gin and Union Distillers in Leicestershire, Bristol Distilling Co. in Bristol, Tyke's Gin and Masons in Yorkshire and G&J Distillery in Cheshire.


Hensol Castle Distillery from Pontyclun is the only distillery from Wales, while the Scotland-based distilleries Summerhall Distillery in Edinburgh, House of Elrick in Aberdeen, The Bonnington Distillery in Edinburgh and Spirits of Virtue in Inverclyde, complete the 12 participants.


Check out the British Gin Festival at Lidl here.


Want to know more about Anno Distillers? Check out The Ginterview with head distiller Jake Sedge here.







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